Spanx
In an article on CEOs who were "paddled, belted, switched or swatted" growing up, USA Today quotes Sarah Blakely, founder and CEO of the aptly-named, mainstream lingerie company Spanx, as saying she was:"spanked and spanked often," so much that she would wear all of her days-of-the-week underwear at the same time to soften the blow.It doesn't take Freud to figure out why Ms. Blakely started an underwear company with such a distinctive name.

7 Comments:
Interesting (main) article. Aunty needs a spanx though, for digging out the seemingly saucy bit for the delectation of spankophiles ;-)
But, isn't that my job, graeme??? :(
It sure is, Aunty, and please keep it up! As for Ms. Blakely, she can "spanx" me anytime.
One concedes, that it is up to Aunty to tickle the fancy of her patrons ;-)
I wonder if Aunty is bold enough to contact said CEO to find out if she is still spanked and if she would consent to be spanked by Aunty.
No. That might be considered stalking. Besides, she isn't necessarily a spankophile - she just got spanked a lot growing up.
Isn't this kind of an odd topic for USA TODAY to be covering?
Just a thought . . .
Another thought . . . Calling your line of underwear "Spanx" certainly gives the product a naughty aura.
Maybe some of those naughty Spanx wearers will get a spanking, for being naughty!
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