How to cool a spanked bottom
When the makers of a venerable Czech liqueur, Becherovka, decided to shift their brand's image as a great gift for Grandma, to the coolest beverage for alcohol-guzzling college students, their marketing department elected to turn up the heat.
What they came up with was, in Aunty's not-so-humble-opinion, one of the finest visual depictions in advertising history of basic messages such as: "This product's cool"; "Hot people use our product" and "Our product will cool you down when you're hot".
Another way of looking at this is that the marketing world is finally waking up to what some of us have known all along: Spanking is hot. And it's very, very cool.
Update: Adele Haze has translated the caption on this poster as reading: Happy Easter. Aunty recalls it is a Czech Easter tradition for boys to spank girls with switches. So, now we have some more context to this advertisement. If any readers can supply us with more information on Czech Easter traditions, Aunty'd be very grateful :)
Hat tip to Cinndunc of the Spanking Facts & Research forum for finding the accompanying image.
posted by Aunty Agony at 10/04/2006 10:16:00 PM
10 Comments:
The caption also says "Happy Easter", just to make sure we know her switching was entirely consensual. :)
The Botty does appear to have an amount of redness. Interesting.
Now I'm going to have a little ramble... Lets say five or six years ago, spanking was still perverted, underground, associated with violence, abuse etc etc (in the mainstream population).
Munches were still covert affairs; spanking clubs were just grasping the Web and its benefits. Even mainstream Fetish and Play clubs were prey to tabloids, the old bill etc.
And yet now, Aunty Agony, Adele Haze, Sierra Salem, Katie Spades blah blah blah have opened up their shops to us in and around the scene. We now have our own celebrities (lots of them), we all feel (mostly) like normal people (if not) a little superior to vanillas.
The questions are: do we still own our kink? Or are we being driven now by market forces that have now realised that there is an entire bum obsessed chunk of the population that will buy anything that alludes to spanking, Fetish, S&M etc?
A few names for the pot: Gucci, Renault, Armani, Becherovka, Bennets Insurance. These have featured across blogs wherever they are. Are we now self-perpetuating? Or are we now being exploited by people that see our kink as a doorway to our pockets? I’ve said for ages that I don’t like that our kink has been hijacked by mainstream porn makers and the extreme end of the market who appeal to the lowest common denominator. Adele Haze alluded to this in a recent article.
Is it time for union? Or is it time for people to stop patting themselves on the back for being so “Out Spankophile” and realise that the money men see you now.
Very cynical, I should get my own blog for such rambles, but I like Aunty and I know lots of people read here, (see line above).
> Or is it time for people to stop patting themselves on the back ...
A little harder & a little lower would be a little better.
....that's it..i'm moving to the czech republic...
ohhhhhhh yea
It's true....
From
http://www.myczechrepublic.com/czech_culture/czech_holidays/easter/
• Pussywillow and pomlázka
Young, live pussywillow twigs are thought to bring health and youth to anyone who is whipped with them. An Easter pomlázka (from pomladit or "make younger") is a braided whip made from pussywillow twigs. It has been used for centuries by boys who go caroling on Easter Monday and symbolically whip girls on the legs. In the past, pomlázka was also used by the farmer's wife to whip the livestock and everyone in the household, including men and children. There would be no Czech Easter without the pomlázka.
Boys used to make their own pomlázkas in the past (the more twigs, the more difficult it was to braid one), but this tradition and skill is long gone and pomlázkas can be bought in stores and street stands. Some men don't even bother and use a single twig or even a wooden spoon!
Wow.
Yes, this was in fact a very mainstream ad campaign - I remember postcards of this being in every bar in Prague two years ago. And, of course, I still have one...
And with no disrespect to the lovely Adele Haze, the caption actually puns on the traditional greeting by wishing a "merrier" (or happier) Easter - even better!
But the tradition of the pomlazka at Easter is actually pretty weak in the cities. Everyone does it, but buying cheap switches and pre-died eggs reduces the whole thing to an excuse in drunken frivolity, which we have enough of here. In villages and small towns, though, it actually survives and has real meaning. In those communities, it's considered bad form not to use the pomlazka on your female acquaintances. Now there's a tradition...
And if anyone is curious, I've been told by many female friends that the pomlazka really does sting if applied the right way. As for using a single twig, that would be considered in poor taste. And I've never seen a wooden spoon in action on Easter, although any Czech will be able tell you stories about their mother's proficiency with one. It's also traditional but not in connection with any particular holiday, just naughty behavior in general.
I am a Czech citizen. Easter switching is a very pagan tradition. :)
More info can be found here: http://ecstagony.com/eng/info/artinst/festivals01.htm
This had been interesting reading, I wish I could spend more time digging around the peripheries of the mainstream spanking scene.
I wonder how far back in all cultures bottoms and smacking them; Stem from not only discipline (how and why did man target the gluious maximus) but also traditions like this one? And is there a spanking gene?
How did birthday spankings come about etc?
Is there a Spankopedia Chronologica somewhere?
I need to to get a life.
Slightly off the mark here, but I do know of a Polish-cum-American tradition of switching girls. It's a Polish festival called Dyngus Day, celebrated rather quietly these days in the Polish American community. Originally, the traditional day's festivities included such hooliganism as throwing girl's down wells or capturing them and not-so-playfully switching them. Specifically, switching them on the legs. I suppose this mitigated the sexual connotation which nudity, or even clothed bottom switching enTAILS. tee hee. Anyway, Dyngus Day is celebrated in my city, and I've seen no switching of the girls on the legs. Darn it. I tend to wear skirts and tights until it gets really cold (Nov-March), but have eluded roving Polish mobs of boys.
Love,
Miss Betsy
Loosely translated, it says "Happy Easter." I lived in Prague for 4 years, and Easter is always a fun time, it is a spanko's heaven :P
It is tradition for the women to get beat with switches that they find, and for them to throw cold water on the penis' of the males. After this, the woman serves the male drinks until he can't drink anymore, hence the Bech ;P It is supposed to be good for fertility for both parties. In Czech Republic on Easter, it is TRULY common for random girls to ask for spankings. I was also told that during communist times, the police would give the women some pretty hard beatings with Soviet made communist belts!
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